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Refers to the tangible goods or intangible services that your company offers to its target market. This includes the features, design, quality, packaging, and branding of the product.
Refers to the amount of money customers are willing to pay for a product or service. It involves determining the right pricing strategy that considers factors such as production costs, competition, perceived value, and customer demand.
Encompasses all the activities a company undertakes to communicate and promote its products or services to the target market.
Also known as distribution, involves making the product available to customers at the right time and in the right location.
Driving Success through Strategic Marketing Management
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